02 / Dr Taufiq Panjwani · Orthopaedics
Specialist Knowledge.
Standout Digital Visibility.
Patient education and relatable orthopaedic content attracted 688.3K Instagram views and 2.7K new followers between 11 August and 9 September 2026.
August views increased 1,934% compared with July, with 93% coming from non-followers. A standout Reel reached 996K cumulative views, while a YouTube knee-exercise video recorded 85K views approximately two months after publication.
688.3KInstagram views in 30 days11 August–9 September 2026
+1,934%Monthly view growthAugust versus July 2026
93%Views from non-followersAugust 2026
996KStandout Instagram Reel viewsCumulative · September 2026 snapshot
Source: supplied Instagram Insights and Instagram/YouTube screenshot figures, September 2026. Individual video views are cumulative and separate from monthly account totals. Displayed K figures are rounded.
The Content Focus
Make specialist knowledge accessible through everyday orthopaedic concerns, clear explanations and recognisable video presentation.
What Stands Out
Seven visible Instagram Reels exceeded 100K views, including three above 350K. These snapshots show strong audience discovery across multiple pieces of content.
Account Performance at a Glance
Instagram and YouTube · supplied September 2026 snapshots| Metric | Result | Reporting period |
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| Instagram followers | 65.7K | Profile snapshot · September 2026 |
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| Instagram posts | 84 | Profile snapshot · September 2026 |
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| Instagram views | 688.3K | 11 August–9 September 2026 |
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| New Instagram followers | 2.7K | 11 August–9 September 2026 |
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| Content shared | 29 | 11 August–9 September 2026 |
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| August Instagram views | 359K | August 2026 |
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| Increase in views | +1,934% | August versus July 2026 |
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| Views from non-followers | 93% | August 2026 |
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| YouTube subscribers | 18.5K | Channel snapshot · September 2026 |
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| YouTube videos | 71 | Channel snapshot · September 2026 |
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“New followers” is the dashboard label, not net follower growth. These are account performance results; no booking, patient-enquiry or revenue totals are inferred.
Standout Content
Cumulative views visible in the supplied screenshots| Platform | Content topic | Views |
|---|
| Instagram | Rest and worsening knee pain | 996K |
| Instagram | Duck walking and fractures | 520K |
| Instagram | Legs going numb after sitting on the floor | 372K |
| Instagram | “Fake knee surgery” | 199K |
| Instagram | Medicine-related warning | 184K |
| Instagram | Barefoot walking and heel pain | 143K |
| Instagram | Calcium tablets and heart attacks | 115K |
| YouTube | Knee exercises: arthritis and knee pain · uploaded six years before the snapshot | 383K |
| YouTube | Five exercises to relieve knee pain · uploaded approximately two months before the snapshot | 85K |
Topic labels identify the content and are not endorsements of the medical claims. The older YouTube video demonstrates the channel’s established catalogue, not a recent campaign result.
Discovery Beyond the Existing Audience
August’s 93% non-follower view share shows that the content reached beyond the account’s existing audience. A 1,934% monthly increase is approximately 20.3 times July’s views.
The dashboard also highlighted the leg-numbness Reel for receiving 650% more plays than any of the previous five Reels. Familiar concerns such as resting, walking and numbness stand out among the visible high-view videos, suggesting a useful direction for future patient-education content.